More about me
Product Manager @ Yara Digital Farming
September 2023 - Present
Yara is a global leader in sustainable agriculture, providing digital farming tools to enhance food productivity and reduce environmental footprint.
• Oversaw a cross-functional team (10 Developers, 2 Designers, 3 Data Analysts) to deliver three core digital solutions within Yara's 8-product portfolio.
• Aligned each product's strategy with corporate goals, ensuring consistent growth and expansions, high adoption rates, and user-centric innovations.
• Expanded a consumer-faced mobile app from 2 to 12 countries, enabling farmers to safely combine agricultural products and driving a 700% user increase and 250% boost in active users, resulting in broader market adoption and heightened customer satisfaction.
• Led end-to-end product discovery and enhancements of a web application, enabling farmers to optimize harvest timing and achieve a 45 NPS (up 10 points) and 65% YoY increase in user engagement.
Product Manager @ Stack Overflow
June 2022 - August 2023
Stack Overflow is the world's largest online community for developers, serving over 100 million users monthly.
Machine Learning Ad Project
• Led ML-powered course recommendation system development by partnering with Udemy and Pluralsight, reaching 150M+ views.
• Conducted rapid A/B testing, doubling click-through rates (100% increase in CTRs) within one month.
AdTech Products Development
• Led the development of new native advertising features and maintained over 10 AdTech products on the platform.
• Developed new native advertising features based on user and advertiser needs
Product Manager @ Experteer
August 2021 - April 2022
Experteer is Europe's premium career and recruitment SaaS platform, serving over 6 million executives and professionals seeking their next career move.
Automated Profile Creation Project
• Led the company's most complex project to automate profile creation from CV uploads.
• Established an Agile environment for in-house developers and external design teams.
• Increased profile creation numbers by 25% and CV upload rates by 50%.
Core Product Management
• Tracked and prioritized bugs and feature requests from internal teams and users.
• Ensured timely resolution to enhance product performance and user satisfaction.
Team Leadership & Mentorship
• Mentored junior product managers and working students.
• Participated in hiring and onboarding of new product managers.
Senior Product Manager @ Bond Digital
December 2018 - August 2021
Bond Digital represents the product development and sales of Samsung's digital mobile products in Turkey, including mobile apps, Samsung Internet browser, and pre-install technologies.
Samsung Galaxy Bizz
• Led product strategy for a content app on 15M devices, ensuring on-time release.
• Achieved 30% increase in logged-in users, 15% boost in first-day retention, and 45% growth in advertising revenue.
Samsung OMC Project
• Analyzed performance data for 10+ brands and implemented optimization plans.
• Drove a 40% revenue increase over the previous period.
App Wizard
• Revamped a pre-install technology for Samsung devices in Turkey.
• Integrated 40+ apps seamlessly, making it the company's most profitable product.
Product Manager @ Bond Digital
September 2017 - November 2018
Bond Digital is an ad-tech company that develops and integrates advanced ad-tech solutions for its inventory of 60+ digital publishers.
Native Advertising Platform
• Developed user-centered native ad solutions, increasing publishers' CTR by 30%.
• Successfully integrated the platform with 20+ publishers, driving revenue growth.
Video Advertising Management System
• Defined the strategy for a video monetization system.
• Achieved a 25% increase in video ad revenue post-launch.
Gamified Ad Experience
• Led the development of a gamification strategy.
• Enhanced user engagement by 40% and boosted publisher revenue by 15%.
Product Manager @ Onedio.com
August 2016 - September 2017
Onedio is a leading digital media platform in Turkey, offering engaging content and innovative advertising solutions to connect brands with diverse audiences.
Self-Serve Advertising Platform
• Developed and led the strategy for a self-serve advertising platform, automating ad placements for SMBs.
• Drove 50+ brands to launch 700+ campaigns.
• Guided cross-functional teams in continuous platform enhancements, aligning with user feedback and company goals to deliver a significant new revenue stream.