Platform ownership · Building AI agents

Supplier Engagement Platform · Pactum AI

Pactum's highest-ARR product. Lets enterprise procurement teams configure, launch and scale autonomous AI-agent negotiations.

I own this product end to end: the strategy, the agent decisioning, and hands-on delivery with an Engineering Lead, a Solution Lead, 6 engineers, a designer and a data engineer.

• Define agent negotiation strategy: counteroffers, acceptance thresholds, supplier constraints, human-in-the-loop and savings models. Used every day by teams at Walmart, Otto and Sandoz.
• Led the transformation of enterprise-specific customer workflows into reusable agentic capabilities, so onboarding a new customer stops being a services project.

Founded and exited

StuntAI · AI marketing automation SaaS

Marketing automation: strategy, content and campaign assets, generated with AI.

I founded it and ran product myself: discovery, AI workflow design, technical scoping, pricing and the sale, with two developers, a designer and a data engineer.

• Created an AI SaaS product 0-to-1 through discovery, prototyping, launch, customer validation and monetization, to a successful exit, with a team of four.
• Designed reusable agentic workflows from structured business context, prompt orchestration and automation logic.
• Built onboarding, subscription pricing, acquisition funnels and B2B sales processes.

International expansion

Safe mixing guidance · Yara, 2 → 12 countries

Lets farmers verify whether leaf fertilisers can be safely mixed with hundreds of plant-protection products.

I owned the expansion: which markets, in what order, and the chemistry and regulatory re-verification each one needed before it could launch.

• Led the expansion from 2 to 12 countries: 700% more users, 250% more active users.
• Each market meant re-verifying chemistry and regulation, not translating strings.

Tankmix ↗

Built and scaled

Nutrition & harvest optimisation · YaraPlus

Yara's all-in-one digital farming platform, bringing agronomic tools, services and expert knowledge into one place.

I set the strategy, the roadmap priorities and the success metrics, and coached the product owners who ran these day to day.

• Built and scaled data-driven nutrition recommendation and harvest optimisation products, turning agronomic expertise into scalable digital workflows.
• 30% YoY sales growth, 65% YoY engagement growth, +10 NPS.

de.yaraplus.com ↗

Machine learning / AI product launch · A/B experimentation

Course recommendations · Stack Overflow

An advertising product built on Stack Overflow’s own first-party data: an ML model read what a developer was reading and asking about on the platform, and served the course that matched it. No third-party tracking.

I led the product and its experimentation: what got recommended, where it appeared, and the A/B tests that doubled click-through in a month.

• 150M+ impressions, and rapid experimentation doubled click-through within one month.

Stack Overflow blog ↗

0-to-1 automation

CV-to-Profile · Experteer

Turning unstructured CV uploads into structured candidate profiles, instantly.

I defined the strategy and the success metrics, and set up the agile way of working across in-house engineering and an external design team.

• +25% profile creation, +50% CV upload rates.
• Cut manual profile completion effort, shortening the path from sign-up to searchable profile.

Demo ↗

Consumer scale

Samsung Galaxy Bizz · 15M devices

New-generation content app pre-installed across 15 million Samsung devices in Turkey.

I led product strategy and the release end to end, from discovery through delivery, and owned the engagement and revenue targets.

• +30% logged-in users, +15% first-day retention, +45% ad revenue.

Google Play ↗